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ARCHIVE
July 2, 2009
BARGAIN
BABE LAUNCHES TOWNLUXE
Los Angeles-based shopping
site Bargain Babe has partnered with Serra Media to be the first site
to launch the innovative TownLuxe platform, which is being used to
power the site's new Bargain Babe LA section. "The most exciting part
about BargainBabeLA.com is that EVERYONE can share a deal," Bargain
Babe's Julia Scott wrote to announce the launch.
Drumroll
please….here comes BargainBabeLA.com!
June 12, 2009
KITSAP SUN
LAUNCHES NEWSGARDEN
The Kitsap Sun, a
Scripps-owned daily newspaper in Bremerton, Wash. launched Newsgarden
to "help create a sense of shared community technology now allows."
KitsapSun.com:
Help Nurture Our Newsgarden
June 8, 2009
briggs
offers insight on how social media is affecting the newsroom
Mashable, an influential
social media source, quoted Serra Media CEO Mark Briggs in its an
overview of how social media is changing U.S. newsrooms.
Mashable.com:
How Social Media is Radically Changing the Newsroom
June 3, 2009
gonzocamp
brings programmers, journalists together for a
day
of news innovation
Serra Media is proud
to announce the results of the first GonzoCamp, a
day for news innovation and technology, sponsored by Serra Media and
hosted by the University of Washington’s Masters of Communication in
Digital Media.
Read more about
GonzoCamp
May 27, 2009
briggs
talks to AJR about twitter as a tool for journalism
American Journalism
Review, a publication of the Philip Merrill
College of Journalism at the University of Maryland, quoted Serra Media
CEO Mark Briggs in its feature on how journalists are using Twitter.
American Journalism
Review: The Twitter Explosion
April 6, 2009
journalism.co.uk
interviews serra media ceo mark briggs about Newsgarden
Laura Oliver of
Journalism.co.uk interviews Mark Briggs about Newsgarden.
See Q&A
March 17, 2009
e-media
tidbits: State of the Media 2009 suggests
strategies like Newsgarden
Barbara Iverson writes
about Newsgarden on E-Media Tidbits at Poynter.org, suggesting it is
the type of strategy news web sites should be pursuing in light of the
recently released State of the Media 2009 report. "It is time to look
for other models -- models that involve citizen media ... something
like Newsgarden."
See
column
March 12, 2009
EDITORSWEBLOG:
Newsgarden 'HELPS PUBLICATIONS GO HYPERLOCAL'
Caroline Huber features
Newsgarden on EditorsWeblog in a piece highlighting the promise of
hyperlocal news initiatives that "have great potential for success as
they provide specialized information relevant to the daily lives of
community readers."
See
column
March 10, 2009
Newsgarden
ceo mark briggs interviewed by metaprinter at naa's mediaxchange
Robert Ivan, who writes a
blog called Metaprinter focusing on news media innovation and
convergence, sat down with Serra Media CEO Mark Briggs at the NAA's
MediaXchange conference in Las Vegas to learn more about the company
and its efforts.
See
interview
March 9, 2009
Newsgarden
cited as key to Gazette's new strategy by News Leadership 3.0
Michele McLellan cited
Newsgarden as a "key concept" to Gazette Communications' ambitious
reorganization plans on the News Leadership blog at the Knight Digital
Media Center's web site.
See
column
March 6, 2009
Gazette
Communications to
deploy social news mapping platform
SEATTLE – Serra Media, creator of the Newsgarden social news mapping
platform, announced today that Gazette Communications Inc.
(GCI) will use
Serra Media technologies to help power the reinvention of its digital
publishing business, an initiative Gazette is calling C3: Complete
Community Connection.
GCI, which publishes the Gazette
and operates KCRG-TV
in
Cedar Rapids, Iowa, will be using Newsgarden to build communities at an
intensely local level and MicromarketAds, an advertising platform
delivering highly targeted local ads.
Newsgarden is a Web site that tells you what's happening in your
neighborhood. It’s a platform to build hyperlocal destinations in each
of the communities a publisher aims to cover in a way that is networked
together. MicromarketsAds is the platform’s integrated advertising
network, providing local advertisers the ability to create and publish
their own highly targeted advertising.
“We’re thrilled to be working with Gazette Communications to build new
communities around hyperlocal news and information,” Serra Media CEO
Mark Briggs said. “Our technology will make it easier for the company
to serve very local audiences while creating new markets, which means
new revenue streams.”
MicromarketAds, Serra Media’s self-service advertising network,
provides local advertisers the ability to place ads themselves and pay
with a credit card. And because the application is based on a map,
advertisers will choose the neighborhoods they want their text ad to
appear in, making the advertising highly targeted.
Serra Media is also working with college journalism programs around the
country to experiment with new forms of collaborative local news
publishing using Newsgarden. Three McClatchy-owned newspapers in
Washington state – The Bellingham Herald, Peninsula Gateway and The
Olympian – were the first news sites to begin using Newsgarden in 2008.
About Gazette Communications
Gazette began as a single sheet newspaper in 1883 and now includes an
ABC affiliate broadcast station, two shoppers, award-winning commercial
printing, groundbreaking online services and more. Each day over
310,000 Eastern Iowans read, tune in, or log onto Gazette products.
About Serra Media
Serra Media was founded in 2007 in Seattle to develop interactive web
applications for local news publishers. Company founders have
experience building award-winning online projects for news sites,
developing leading-edge technology for the world’s largest software
company and working with top advertising agencies on rich media
campaigns.
Dec. 24, 2008
THE END OF
JOURNALISM AS USUAL
CAMBRIDGE, MA -- Mark
Briggs, Serra Media CEO, contributed an essay to the Winter issue of
Nieman Reports published by the Nieman Foundation for Journalism at
Harvard University. "To maximize a news organization’s social capital
and marketability, its journalism today must be transparent, authentic
and collaborative," Briggs wrote.
See
essay
Sept. 24, 2008
Newsgarden
named one of "10 Emerging Technologies" by Poynter.org
Poynter's Ellyn Angelotti
set out to find 10 news innovations at the Online News Association
conference in Washington, DC. Serra Media's Newsgarden is one of them.
See column
Sept. 10, 2008
Briggs
named CEO of Serra Media
SEATTLE, WA -- Mark
Briggs, former interactive editor at The News Tribune and author of
Journalism 2.0, has been named chief executive officer of Serra Media
LLC, a company that helps local news publishers transform their
businesses, build their audience and expand their digital revenue.
"Newsgarden is our first
product and it will revolutionize local news," said Briggs, who was
named to Presstime magazine's "20 under 40" list in 2007. "It allows a
news publisher to cover more news with less resources, creates a new
market for advertising revenue and helps local news publishers move
toward a future dominated by location-aware mobile devices."
Serra Media, which closed
its first round of funding in July, provides next generation tools for
local publishers to use on their web sites that help build interactive
online communities and drive increases in audience and revenue. It is
based in Seattle and was founded in 2007 by veterans of the local news
publishing, rich media advertising and large-scale corporate software
industries.
"After eight years of
pushing innovation from inside a news company, I'm ready to see if I
can push harder from the outside," said Briggs, formerly assistant
managing editor for interactive news at The News Tribune in Tacoma,
Wash. and new media director at The Herald in Everett, Wash. "It's a
thrill to be working with some very smart people to develop technology
that will help many news organizations, not just the one I work for.
"There's never been a more
urgent need for new tools and new strategies at news companies," said
Briggs. "The future is now."
Briggs coined the term
Journalism 2.0 in 2005 when he was invited to write a book about
digital literacy for journalists by J-Lab and the Knight Foundation.
The e-book has recorded 33,000 downloads in English and another 60,000
Spanish and Portuguese.
"Technology innovation is
so fluid and changes so fast. In researching and writing the book, I
realized how slowly most news companies are still moving in the digital
age. That has to change and Serra Media will provide the tools to make
it happen," Briggs said.
About Serra Media LLC:
Serra Media is based in Seattle and was founded in 2007 to serve as a
digital innovation platform for local online publishers. The company
closed its first round of funding in July. Company founders have
experience building award-winning interactive projects for news sites,
developing leading-edge technology for the world’s largest software
company and working with the top advertising agencies on rich media
campaigns. Glenn Thomas, founder of interactive marketing agency
Smashing Ideas, has extensive experience with interactive media, mobile
and advertising companies including DoubleClick, Adobe, NBC and Disney.
Samuel Wan is a Microsoft veteran who has successfully shipped products
at high-tech companies ranging from start-ups to major corporations.
To schedule an interview
with Briggs, contact him at mark@serramedia.com.
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