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gonzocamp brings programmers, journalists together for a day
of news innovation


JUNE 4, 2009: Serra Media is proud to announce the results of the first GonzoCamp, a day for news innovation and technology, sponsored by Serra Media and hosted by the University of Washington’s Masters of Communication in Digital Media. The event, which practically "sold out" (even though it was free) in just a few days with limited promotion, brought together almost 30 journalists, computer programmers, software developers, entrepreneurs and students on Friday, May 22, 2009.

Some brought rich experience, like Rick Sass, a founding member of USA Today, and Mike Koss, CEO of Faves.com and founder of Startpad.org. Everyone brought ideas and enthusiasm. The goal was to gather a diverse cross-section of professionals and students together for a day of action instead of words. So there were no presentations, no panel discussions. Just ideas for projects and attempts at progress.

“I think it worked great and I would come again,” said Brianne Pruitt, web editor for the Wenatchee World newspaper. “If you work for a news organization, sometime it takes a long time to get anything done. So it was cool to come together today and make so much progress in such a short time.”

The event, co-sponsored by the UW’s Masters of Communication in Digital Media program and my company, Serra Media, began with about 15 ideas pitched as projects that could be built in a day. None, of course, was going to lift the news industry out of its current financial crisis, but maybe we could discover the seed of an idea that would grow into something much larger. Time will tell.

“Our Master of Communication in Digital Media program is intensely focused on storytelling, social media and new business models of communication,” said Hanson Hosein, a professor at the UW’s MCDM. “That’s why it makes complete sense to host and support GonzoCamp. These journalists, programmers and business development professionals are not only part of our community, they’re at the heart of our mission.”

Everyone had the opportunity to pitch an idea for a project in the morning. Then teams were formed around the three ideas that received the most votes. Each team had about four hours to build a working prototype that would illustrate the concept. All three teams were able to show something tangible when these ad hoc presentations began around 3:30 p.m. They included:

  • Seattle News Map: "An Alltop for local news,” this site that aggregates RSS feeds from local news sites and blogs and organizes them by neighborhood.
  • Whose-news.com: Billed as a “nutrition label for your journalism,” the Whose-News technology allows the reader to peel back the layers of a specific news source and reveal the ownership structure behind the publisher.
  • PagesLike.com: Technology that says “if you like this story you are reading, then you might like these other stories.” Those “other” stories could come from any Web site, making PagesLike.com a valuable form of automated link journalism.

You can read a full report by Mark Briggs at his Journalism 2.0 blog here.

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