New report: How to build a user community online
Posted: September 2nd, 2009 | Author: Serra Media | Filed under: Building audience, Innovative thinking | 1 Comment »
It doesn’t matter how how big your audience is. It doesn’t matter how cool your technology is. It doesn’t matter how clean your design is. Building a sustainable, vibrant community of users who contribute to your content operation is no easy task.
But it’s worth the investment.
Serra Media’s software helps solve the technical challenge of building a community, but we also want to share our experience and our research on the human side. So we’re releasing the Audience Mobilization Guide that we’ve been sharing with our partners to anyone interested in specific, actionable ideas for launching, promoting and maintaining a community of contributors online.
Thanks to Amy Rainey for her efforts on this report, and the great learnings of previous projects led by Rich Gordon at Northwestern University, Mark Potts at Backfence and Dan Pacheco and all the innovation leaders at the Californian in Bakersfield.
[Click here to download the report]
- Mark Briggs
[...] New report: How to build a user community online Mark Briggs of Journalism 2.0 and his team at Serra Media put together this great report on community management. [...]