Measuring success in Seattle

Seattle is a hotbed for technology startups. Don’t believe me? Just check out the Seattle Startup Index, which ranks 340 companies based on their Compete and Alexa web traffic numbers.

While there has been plenty of debate locally about the validity of the list or the accuracy of its name, it’s always nice to see your name on a list (Serra Media  is no. 117). Now that we’ve launched a second product at a different domain, it’s unclear whether the TownLuxe traffic will be counted toward our score.

In the end, it doesn’t really matter. It’s just a bit of trivia to discuss over beers or coffee at one of the many networking events for entrepreneurs and startups in town. Like the other companies mentioned, we’re measuring our progress by the success of our partners and customers, not by a ranking on a list.

- Mark Briggs